Find the work
you were born to do.
A field-tested method from a Swiss business coach, entrepreneur, and philosophy-trained practitioner who has guided over a thousand founders and professionals past the same wall you are hitting now.
You already know.
You knew it on a Sunday evening last winter, sitting in a kitchen that wasn't quite warm enough, and the feeling came up unannounced — I cannot do another week of this. Then Monday arrived and you did another week of it. The feeling went back into the box where you keep it. It will come out again. It always does.
It comes out at three in the morning when you can't sleep. It comes out when an old friend asks what you're working on now and you hear yourself begin a sentence you've started a hundred times before. It comes out when you read about somebody your age who has done something — not famous, not even particularly large, just theirs — and you feel a flat, unfamiliar heaviness behind your ribs that has nothing to do with envy.
You have not been able to name that feeling. So you do not name it. You return to the work that pays the bills, that uses your competence, that people have congratulated you for, and the feeling waits.
This is the book about the feeling.
Most life-purpose advice fails because it skips the inner work.
For twenty years the standard advice has been some version of follow your passion. It sounds humane. It is, in practice, almost useless.
It fails for three reasons:
Berufung is a different method. Built on depth psychology, the philosophy of mastery, the literature on flow, and fifteen years of private practice with founders, artists, and people in mid-career transition. It works because it does the slow, disciplined inner work first.
Inside the book.
Ten chapter titles, out of fifty.
- Ch 03The Trap of Building Someone Else's Life
- Ch 07Why "Just Follow Your Passion" Fails Almost Everyone
- Ch 11Talent Is a Myth (And That's the Good News)
- Ch 14The Three Voices That Keep You Where You Are
- Ch 18Creator or Competitor: Pick One
- Ch 22Stop Dabbling
- Ch 27Your Inherited Values Are Not Yours
- Ch 33The Seven Exercises That Surface Your Direction
- Ch 41How to Transition Without Burning Everything Down
- Ch 50The Work That Is Yours Alone
And forty more chapters, plus four printable worksheets you'll actually use.
Who this is for.
You are mid-career and competent at something you didn't choose. The salary is fine. The life is not.
You are a founder between ventures, tired of starting things you don't finish.
You are a creative who has stopped creating, and you can't quite explain why.
If any of these is uncomfortably specific, this book was written for you.
Field notes.
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Read →What readers are saying.
"I bought it sceptical and read it twice. The four worksheets did more for me in a weekend than two years of coaching. I finally know what to stop doing."
"Most career books are platitudes wearing a suit. This one earns its 230 pages. I'm rewriting the next phase of my company because of it."
"Reinhardt doesn't sell you a dream. He hands you a scalpel and shows you exactly where to cut. Uncomfortable in the best possible way."
"The Me Sheet alone is worth the price. I now keep one at my desk and revisit it every quarter. My team thinks I had a midlife crisis. I think I had a midlife correction."
The method.
Seven stages, in order.
Each Part builds on the previous one. By the end of Part VI, you have, in writing, a one-sentence statement of your life purpose. Part VII is what to actually do next.
About Sebastian Reinhardt.
Sebastian Reinhardt · Zürich
Sebastian Reinhardt is a Swiss business coach and entrepreneur who has spent fifteen years working privately with founders, partners, senior operators, and people in mid-career transition across Europe and North America — helping them identify the work that is theirs alone to do, and the practical steps to actually build a life and a business around it.
He trained in philosophy at the Universität Zürich and in depth psychology at the C.G. Jung Institute Zürich, then spent the better part of a decade outside academia — co-founding, scaling, and eventually exiting two operating companies in technology and design — before returning to a sustained one-on-one coaching practice. He continues to advise founders and executive teams privately while writing. He lives between Zürich and the Engadin.
Berufung distils the method he has refined over more than a thousand client sessions, applied at the intersection of inner work and the demands of building something real.
The four worksheets, included.
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◈The Master Values List250+ values across 10 categories, designed to support the Part V values inventory.
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◈The Zone of Genius WorksheetPrintable, ready for the exercise in Chapter 34.
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◈The Me Sheet TemplateThe single-page operational document you'll update quarterly for the rest of your working life.
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◈The Further Reading LibraryA curated bibliography by theme, with one-line annotations.
All printable. All actually usable.
Frequently asked.
How long is the book?+
What format do I get?+
I've read other life-purpose books. Why this one?+
How long will the work itself take?+
Is there a refund policy?+
Will I need to buy anything else?+
Read it. Share it. Earn.
Every reader gets a personal referral link the moment they buy. Friends who use it get 20% off. You earn $10 for every qualifying sale — credited automatically, tracked on your account page.
- 1 Buy the book.
- 2 Copy your link from /account.
- 3 Share it. Friends save, you earn.
No multi-level scheme. No commitment. Just a flat thank-you for telling the people who need this book that it exists.
Begin.
The cost has already been paid by the years you've spent not knowing. The only remaining question is whether you let the work be done.
Get Berufung for $37 →"Your life is important. Honour it. Fight for your greatest possibilities." — Nathaniel Branden