Berufung
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Why Do Founders Feel Lost Between Ventures?

A long empty pier extending into still water at first light, a single seabird in the distance, restrained scene

The in-between is its own stage of a founder's life. Not a failure of one. The reason most founders find it harder than other career changers is structural — three reasons specifically — and the reason most founders waste the period is that they treat it as a problem to escape rather than a stage to work inside.

Why it hits founders hardest, and the practices that make it productive.

Why founders find the in-between harder

Three reasons specifically. First, identity fusion — the founder identity merges with the company over years and any pause exposes the merge. Second, peer-group urgency — other founders are building, the pressure to be "working on something" is constant, and the in-between violates the script. Third, operator bias against stillness — founders have been rewarded for action for years, and the in-between requires a different competency. The combination is what makes the period feel like failure when it is in fact the most productive period of the decade.

Treat the period as a stage, not a vacancy

William Bridges named this kind of phase a neutral zone — productive rather than pathological. For founders specifically, the Labyrinth chapter of Berufung is the version of Bridges's neutral zone calibrated to operator psychology. The first move is to stop trying to leave the stage and start working inside it.

Run the four worksheets in sequence

Specifically: Labyrinth (name what ended), Eye (see what was the company vs what was you), Hands (energy ledger across the new freelance work, board calls, angel investing, consulting), and Compass (the one-sentence direction independent of any current venture). Done over six to eight weeks, the sequence produces in writing what most founders never write — the new direction with its old motives audited.

Protect against rescue

Friends, family, former co-founders, board members, recruiters, and other founders will, with sincere care, try to rescue you back into something that looks like the last company. Decide in advance who you will listen to during the in-between and who you will not. Three people maximum. Tell them, in writing, what role they're playing. Founders who skip this step usually accept a rescue and re-fuse with the next venture inside twelve months.

Treat one boring project as a defence against the next bad bet

While the worksheets are running, take on one small bounded project — a piece of writing, a freelance engagement, a class — that is not a startup. The boring project keeps your identity from rushing to fuse with whatever opportunity arrives next. People who skip this step tend to take the first thing that looks like it would solve the in-between feeling — which is, structurally, the most expensive decision of the decade.

What to do next

The in-between is not waste; it is the place the next venture is made. Run the four worksheets, refuse the rescue, and stay in the chapter for as long as it takes. Six months on the method beats six years on the wrong company.

The full method — and the four printable worksheets that walk you through it — is laid out in Berufung. The reading takes a weekend; the work itself takes most readers two to four weeks. The free introduction is the opening chapter in full.

Frequently asked

How long should the in-between between startups last?

Six to eighteen months when the work is done deliberately. Founders who race through it usually start the same kind of company; founders who never leave it usually stay in advisory limbo for years. The middle is where the durable next venture comes from.

Should I take a corporate job between startups?

Sometimes — but only as an experiment with a written hypothesis attached. Most founders who take "just one corporate job" between startups discover three years later they never left. The Doorway chapter is built for this risk.

What do successful repeat founders do in between?

The credible ones do worksheets, not productivity. They run the four chapters of Berufung\'s method, sit with the in-between, and let the next direction surface. People who try to bypass the period tend to build a version of the last company in a different jacket.

From the book

If this resonated, the rest of the method is in Berufung Book.

A 230-page field-tested method with four printable worksheets. Read it in a weekend; the work itself takes most readers two to four weeks.

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